I said “How much money are we talking about here?” And you kind of said “Start at one, and go until you run out!” Then, after you’ve gone through here, at this point, you could spend your budget here. So, here is how we’ve agreed we would prioritize money, starting from dollar one. If not, you’re getting ready to start one, and this is the podcast that is going to launch you on that. With that, you have a marketing budget, hopefully already. Marc V: What we do here is what we talk about all the time on the Custom Apparel Startups podcast everything from paying attention to sales to coming up with marketing plans, to looking at it as a business and not looking at it with feelings, as people who are doing things for our personal relationship and business. So, we also have the opportunity to re-invest, and that’s what we’re looking at.
The new G4, the new Avance, everything is going swimmingly for ColDesi. Digital HeatFX, we hit it out of the park. Mark S: It was a significantly great year. ColDesi had, I think, one of its best years ever last year. Mark S: That’s really a great way to look at it, because we always draw parallels to our own businesses.
How am I going to prioritize my marketing budget?” I’ve been doing some things here or there. Whatever it might be, you’re in a position where you say “I want to market. Or maybe it was your third or fourth year, and you’re finally starting to see a real dream coming true, after putting in the hours for some time. And last year, maybe you had a pretty good year, whether it was a breakout year for you, because you’re a small business that’s just getting started. Marc V: What actually happened was you had gone back, and you had been listening to the Custom Apparel Startups for some time, and you had read the episode about Profit First. Whatever it is, we want to help you prioritize six things that we think you should do with available money for marketing. Maybe you broke up with your girlfriend before the holidays, and you have like two grand laying around that you were going to spend. The idea is that you find yourself with money. Today, we’re here to talk about prioritizing some marketing dollars. Mark S: Hey, everyone! Welcome to episode 117 of the Custom Apparel Startups podcast, aka the CAS podcast. Welcome to the Custom Apparel Startups podcast, your best source for information, news, tips and tricks to get you off the ground running, and earn success with your custom apparel decorating business. – Embroidery or t-shirt printing (if you don’t do them wholesale or invest in equipment) – Caps (if you don’t do them – get a press) – Contract out t-shirt printing – DTG printing, wholesale toner transfers – Pick at least 3 different things to test – Local ads (schools, youth sports, sponsorship, chamber of commerce, meet up) (which one of these would work best for me) Prepare to test ad strategies (2020 might be all testing for you) – “Uniform” yourself and any staff (upgrade them if they stink)Ĥ. This means, have sample shirts or hats or something you are willing to give away and a show of what you can do and a freebie. – Samples! – if you don’t have some, get some – HIRE SOMEONE (that you aren’t related to) – Technically correct and optimized (https, ssl, etc) Perfect your ecom or online showroom (if have one) – Google my business, bing, facebook (technical set up)Ģ.
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